• Over 15 years of Creative Leadership, both nationally and internationally
• Target B2B, B2C and D2C audiences with all forms of digital advertising both on- and offline
• Implement relevant branded messaging across all media platforms
• Entrepreneurial mind-set to drive creative that’s strategically focused
• Focus on the customer’s experience and POV, both with the brand and how the brand interacts
• Data-driven to understand consumer behaviors, needs and desires
• Mentor and lead by example

 

Professional Experience:

Creative Director, San Francisco, CA (2019-Present)

Lucidworks (contract), In-house Marketing

As the liaison between sales and marketing, I’m responsible for crafting communications that bring the marketing messages down to a more personal and relevant level for sales. Primarily writing Marketo and Outreach sequenced emails that cover a broad range, both inbound and outbound—globally, including downloads, webinars, and events focused on driving long-term engagement and more qualified leads for the leader in AI and ML retail and workplace.

Creative Director, San Francisco, CA (2018-2019)

OmniSci (contract), In-house Marketing

Act as the creative for all marketing communications. Responsibilities include providing strategy, research, content and design direction for email nurture streams, online and mobile advertising, social, videos, brand website and events for the first GPU-powered accelerated analytics platform.

Creative Director, Berkeley, CA (2017-2018)

John McNeil Studio (contract)

Lead writer on largest AOR account, CA Technologies. Responsibilities include concepting and writing content for all Demand Gen campaigns, social campaigns, 360VR-experience, videos, CA World and various other projects. Additionally, help with other accounts including RingCentral, Oakland Zoo, Veeam and ongoing new business pitches.

Senior Creative Director, Vancouver, WA (2015-2017)

AHA, Inc.

Manage a team of ACDs, plus Art Directors and Copywriters. Primary account: Charles Schwab. Restructured group to improve creative output and streamline processes. Developed new product offerings including behavior driven buyers’ journeys utilizing numerous CRM platforms and new  sales tools that turned Presentations into Relationship Building Conversations, both of which took small client projects and turned them into larger ongoing programs, thereby increasing revenue    across the agency by 150%.

Creative Director, San Francisco, CA (2014-2015)

Healthline.com, (contract)

Responsible for all the visual elements—photography, illustrations, etc.—for all editorial content. Work with illustrators, photographers and artist reps in the creative direction of all artwork.

Creative Director, San Francisco, CA (2013-2014)

Varian Medical Systems, Hands-on Art and Copy, Marketing Communications Group, Conventions and Events—Experiential Marketing

Managed a team of 4 in-house creative and numerous freelancers. Managed outside agency work for print, TV, and online. Led new brand development and implementation.

Executive Creative Director, Boston, MA (2010-2012)

89 Degrees

Managed a team of 8 plus numerous freelancers. Projects ranging from social, mobile, video, experiential, OOH, digital, print, and radio. Developed processes and created training programs.

Chief Creative Officer, San Francisco, CA (2007-2013)

Comunic8, Film Director, Copywriter

Manage film crews, editing, pre- and post-production. Directed and wrote all video/film projects.

Creative Director, San Francisco, CA (2007-2009)

R2C Group, (contract)

Manage an extensive freelance network. In charge of all communication development for well over 300 online ads and 30-40 direct mail pieces per month. Led all new business efforts.

Executive Creative Director, Seattle, WA & New York, NY (2006-2007)

Y&R/Wunderman, Team Microsoft

Manage a creative group of 12 writer/art director teams in NYC and additional creative groups in 19 countries globally. Oversee all forms of communications. Act as main client-facing creative. Created cloud-based photo-sharing for global agency network so that all countries could access images. Created first truly Integrated Global Campaign with localized content, offers and imagery.

Creative Director, San Francisco, CA (2005-2006)

Nimblefish Technologies

Manage a team of 6 plus numerous freelancers. Oversee all print-on-demand communications and developed a stronger online communication flow. Was part of core team in the creation of video-on-demand communications.

Global Creative Director, San Mateo, CA (2002-2005)

Acxiom Digital, (Digital Impact)

Manage an in-house creative team of 18 plus numerous freelancers in San Mateo, New York City, and London. Led all creative executions across platforms for well over 60 clients. Created and developed Integrated campaigns that spanned on- and offline channels. Expanded company offering beyond email to include micro-sites, banners, video, and print-on-demand based communications. Led all new business efforts.

VP, Group Creative Director, Digital, San Francisco, CA

Publicis (Arc Worldwide)

Manage a team of 6. Oversee all direct and digital communications, focusing on children’s websites, which included numerous games and activities.

Creative Director, San Francisco, CA

Creative Consultant

McCann, San Francisco, CA, Digital Creative Director, Art. Created the first integrated online/print campaign for Microsoft Windows launch.

Creative Director, Hands-on Art and Copy for Internet start-ups allBusiness.com and Military.com

Creative Director, San Francisco, CA

Charles Schwab & Co., Inc., Digital and Direct in-house agency, CRS Communications (now C2)

Manage a group of 60 in-house creative plus numerous freelancers. Restructured the group in order to become an in-house DM agency. Created the in-house Interactive group. Oversaw all creative, both on- and offline, including all of the brands first websites. 

Creative Director, Boston, MA

Creative Consultant

AT&T Universal Card, Inc., Disney Resorts, Miller Brewing, Ocean Spray, and Samuel Adams Brewery. Created training programs that helped clients and creative work together to produce the best work possible to generate top results.

Associate Creative Director, Boston, MA

Digitas, (BronnerSlosberg&Humphrey) 

Manage 3 creative teams. Oversee all work for 3 major clients. Was instrumental in evolving the entire agency creative group into the computer age.

Senior Art Director, New York, NY

TBWA/Chiat/Day, (Perkins/Butler)

First Art Director focused on DM for the agency. Launched the Emerald Club for National Car Rental. Developed the creative that won the AMEX Gold Card business—subsequently leading to the hiring of 50 people in the group.

Art Director, New York, NY

Bozell, (BozellJacobs/Kenyon&Eckhardt)

Merrill Lynch, Army National Guard, Chrysler, NYNEX

 

Client Experience:

Automotive

Cadillac, Chrysler, Jaguar, Kia, Mercedes Benz, National Car Rental, Nissan

Banking/Financial/Insurance

American Express, AT&T Universal Card, BankOne, Charles Schwab, Countrywide, eTrade, Fidelity, Hartford, HSBC, Merrill Lynch, Midlantic Bank, SageFAS, Traveler’s, Visa, Washington Mutual, Wells Fargo, Yodlee

Consumer Package Goods

Clorox, Del Monte, Dreyer’s/Edy’s, Estee Lauder (UK), Gucci, Guthy Renker (Proactiv, WEN, VitaClear, Meaningful Beauty), Hasbro, Juice Shop, Miller Brewing Company, Nestle, Ocean Spray, Popcorn Sutton Moonshine, Reebok, Samuel Adams Brewery

Education

Career Education Corporation—IADT, Pearson—ASU online, Mindful Schools

Electronics

Dell, Epson, Gateway, HP, IBM, palmOne, Ricoh, Sony, Xerox

Entertainment

Charter Communications, Comcast, Disney, Odeon (UK), Pinnacle Entertainment, Replay/TV, Showtime, Sony, The New Yorker, Universal Studios

Government

Air National Guard, Army National Guard

Health & Wellness/Pharma

AARP, Eli Lilly, EyeCare, Genzyme, Johnson & Johnson, Juice Shop, Kaiser Permanente, Liberty Medical, Yahoo! (Personals, Health, HotJobs), Varian Medical Systems

Hospitality/Restaurants/Travel

Affinia, Cunard, Hardees, Holiday Inn, Hyatt Hotels, Marriott, Pan Am, Pinnacle Entertainment, Posadas Hotels, Royal Caribbean, Uno, Wendy’s

Industrial/Construction

ConocoPhillips, Precision General CC

Non-Profit

American Council For The Arts, Deafness Research Foundation, American Cancer Society, Mindfulness Schools

Retail

Barnes & Noble, Best Buy, Borders, Crabtree & Evelyn, CVS, eBay, eMusic, Estee Lauder (UK), Hasbro, hhgregg, Ikea, Juice To You, Lowe’s, MAC (UK), The Gap (Banana Republic, The Gap, Old Navy), Sephora, Snapfish.com, Sunglass Hut, Victoria’s Secret, Williams-Sonoma

Shipping

FedEx, UPS, USPS

Sports

Major League Baseball, NFL, New York Yankees, PGA

Technology

Adobe, AdXcel, Cisco/WebEx, Cullinet Software, HP, Lucidworks, OmniSci (formerly MapD), Pearson, Microsoft (Global), Sun Microsystems

Telecommunications

Aligent, AT&T, Cingular, NYNEX, Nextel, Sprint, SBC, T-Mobile, Vonage

Utilities

ConEdison

 

Awards:

Echos, Caples, Addys, MAME Awards, Pioneers, and numerous online awards including but not limited to: Webbys, Top 100, and Site-of-the-Day

The Citadel, Charleston, SC, major in Political Science

University of Florida, Gainesville, FL, major in Graphic Design, minor in Photography

Additional Coursework:

Pratt Institute, computer graphics; Florida Atlantic University, photography

Guest Lecturer:

School of Visual Arts, Advertising, Direct, and Digital Marketing

 

Schwenke_Resume_08-20