hhgregg

Challenge:

Increase the conversion rate at hhgregg in order to meet and exceed projected revenue numbers.

Solution:

Utilizing data from both the online and in-store database, we were able to formulate behavioral patterns that allowed us to create communications that reached the target prior to their anticipated action. Using multiple channels, we delivered messaging and offers at the precise moment necessary to “close the deal.”

For example: Target A is looking at flat screen TVs on the hhgregg website. Data shows that she’s focusing on the Sony 46’’ HD sets. With RTC (real time creative), we placed ads that promoted these TVs with instant offers that drove the target to the store. Once in the store, we created QR coded posters and hang-tags that linked to videos about the TVs and provided additional info. We also created on-the-spot offers to close the deal that were sent to the targets smartphone.

With this behavioral data-driven effort, we increased sales by over 30% and surpassed the client’s revenue goals.

Crabtree & Evelyn

Challenge:

Reintroduce a brand that had fallen from grace in the US market.

Solution:

We focused our efforts on the social media front to drive traffic and awareness. Using Facebook, we built a page for the brand that attracted past loyalist and fans in Asia where the brand was still consider high-end. We linked to YouTube videos, created a buzz on Twitter, posted images on Pintrest, and drove traffic to the ecommerce site as well as in-store. Direct mail was sent out to past customer utilizing print-on-demand technology that allowed for customized messaging and offers. In stores and malls, we created posters with QR coded offer-based communications that had instant savings coupons that could be scanned from a smartphone.

The end result of the campaign was a significant lift in awareness, above expected traffic to stores and online—which created a significant revenue boost for the brand.

Career Education Corporation (CEC)

International Academy of Design and Technology (IADT)

Challenge:

Position the IADT as a competitive and contemporary solution for aspiring creative professionals.

Solution:

Playing off the fact that most creative individuals have been creative all their lives, we created a campaign that showed real people—where they were when they were young and how they evolved that passion into a career choice. And utilizing the latest forms of communication, we also demonstrated that IADT is state-of-the-art not only in their marketing efforts, but also, practices what it teaches.

We focused our efforts on places where we knew we could reach the target—mass transit, mass media, and online efforts that included social, mobile, and their website. Our objective was to drive traffic to the online enrollment, and to do that, we integrated the on- and offline communications using QR codes in order to see the whole story—actually hear and see the individual in the ad speaking about their experience. We were also able to connect them to a live “ambassador” who could help them in their decision making process.

Ultimately, we were able to reintroduce the brand as a more progressive institution, increased awareness, and tripled their number of applicants for the next term.